Brief Overview ⏭️
Design Quests stunning physical spaces weren't matched by their digital presence. Despite their portfolio of award-winning interior design work, their website was failing to capture the essence of their craft and was creating friction in their client acquisition process.
Core problem 🔁
The studio’s website lacked a cohesive user experience, making it difficult for potential clients to explore their work or inquire about services. The site didn’t reflect the studio’s creativity or professionalism, resulting in missed opportunities to convert leads into clients.
Designed with precision. Crafted with empathy🌱
We kicked off the project by conducting user research and identifying pain points. The feedback revealed that users struggled with navigation and found the interface overwhelming.
Core Psychological Design Strategies ☺️
The design transfers the digital interior design exploration from a transactional process to an immersive, emotionally resonant journey.
Visual Storytelling: Each project page now follows a narrative arc, from inspiration to execution
Process Transparency: An interactive timeline shows clear project phases
Emotional Connection: We integrated room views to create immersive experiences
Enhancing Visual Hierarchy
To improve usability, I employed a minimalistic design with a clear hierarchy. Color coding and typography were used to differentiate between primary and secondary actions.
Designed a color scheme that visually guides the user
Applied consistent typography for clarity across the platform
Integrated subtle animations to highlight transitions and actions
Results and Impact 💹
The redesign significantly reduced the time users spent on tasks, resulting in user retention. Combining aesthetic appeal with functionality is crucial for creative industries. Clear communication of services fosters trust and confidence in users.
